The Alpha Testing Program or ATP is a way for Corporate to get valuable insights and feedback BEFORE they launch a new supp. Now as all of you fellas know, it ain't everyday that Animal releases a new supp. But when they do, they always wanna dot their i's and cros their t's. It's one thing to dream up a supp in the lab, work on various prototypes, source special raw materials, punch out tabs/caps, etc. But at Animal, the fellas there wanna make sure that they get "real world" testing in there. How often have ya been excited by a new supp, only to open your wallet and spend your hard earned coin only to be disappointed? Well, with the ATP, it's Corporate's way of takin' that extra step to make sure what looks good on paper is backed up by actual testing in the field. Why the extra steps? Cuz Corporate thinks it's important. And since Corporate backs up every single Animal supp with a full 100% guarantee, you'd better believe they stand behind any new product fully before they launch it. Now who gets to be an Alpha Tester? Regular old folks like yourself. Fellas who live and breath lifting. Athletes, those who take lifting to the next level, whether as a competitive bodybuilder, powerlifter or strongman. Pretty much anyone with goals that match that of the product being tested.
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Originally Posted by Beowulf
