Who said that? I said we don't care what other companies think about us and what we do at the Arnold. Big difference. The Cage is 100% about the fans, the people who breathe life into Animal - the people who have supported us and honored us with their trust and loyalty. We do the show for them, to give back to the brotherhood and not for other supplement companies. We don't run the event thinking, "Shit, we'd better put on a great show or [a competitor] will think less of us. Because what they think of us really matters to us."